Radisson Hotel Group, the second biggest international chain in India by hotel network and room inventory, plans to open a new hotel every 20 days in the country this year, Nikhil Sharma, the chain’s new managing director, and area senior VP for South Asia told ET.
Sharma said the chain, that aims to have a hotel at every two hours of driving distance in India, is also building its presence in religious destinations and will launch the first globally branded hotels in markets such as Vrindavan, Ujjain and Guruvayur.
«People are visiting religious destinations far more than pre Covid times. We were the first to launch a branded hotel in Ayodhya before the Ram temple inauguration. The hotel clocked an average daily rate of Rs 1.15 lakh in the first month. It is still sold out on most days and the average daily rate is Rs 30,000 now,” said Sharma.
Radisson Hotel Group opened the 212-key Radisson Collection hotel in Srinagar last month, which is the largest hotel in the Jammu and Kashmir region. The chain has over 180 hotels in operation and in pipeline across over 70 locations. It has 13,700 operational rooms. Radisson's upcoming hotels will come up in locations such as Saputara in Gujarat, Dhanbad, Nainital and Jamshedpur. Radisson’s recent signings include new hotel deals for Delhi, Bengaluru, Raipur, Sonamarg, Sonipat, Dera Bassi, Kevadia, Jhansi, Gopalpur and Vizag. About 50% of the chain’s current portfolio of operating hotels lies in tier two, three and four locations.
“India lies in Bharat and it’s not the