Railways Ministry jumps on viral keyboard trend: ‘Look between Y and I’

livemint.com:

Railways Ministry has joined the viral keyboard trend. The multiple versions of the viral meme trend asking users to look between two letters on their keyboard has amazed the netizens. The ministry used the keyboard trend to spread awareness among people about the customer care number for railway enquiry-139.

Taking to social media, Ministry of Railways asked social media users ‘Who can dial 139?', and replied with the help of viral trend. 'Rail Passenger: Who can dial 139 ? Railways: Look at your keyboard between Y and I," wrote Ministry of Railways on X. This is not for the first time when the Railways Ministry has used a social media trend to spread awareness among people about Indian Railways services.

Social media users often get a chance to see photos of scenic railway track locations and stations in India. In addition to this, the ministry also keeps sharing information related to developments happening in the railways, and the suspension or beginning of new train services. Also Read: University of Texas Austin warns students amid pro-Palestine protests The viral keyboard trend adds on that extra tinge of curiosity among social media users by asking them to look between certain letters on keyboard to know the answer of question posted on the post or meme.

Several social media users have joined viral trend. As more people become a part of the trend, social media platforms like X, Instagram, and Facebook, have been flooded with unique versions of the keyboard trend. Similar social media trends serve an opportunity for brands to advertise their product.