

Ralph Lauren, Lanvin double down on India luxury market growth amid global slowdown
Subscribe to enjoy similar stories.BENGALURU: Even as global luxury demand shows signs of cooling, international brands are accelerating their India playbooks, betting the country’s still-nascent but fast-evolving luxury market will deliver long-term growth.Ralph Lauren India and the Lanvin Group are sharpening their strategies to deepen their presence, expand retail footprints, and localize offerings in India as revenue growth slows in more mature markets. Both companies are adopting starkly different approaches in India.Shubhi Sinha, brand head at Ralph Lauren India, said the company will continue expanding its physical presence while tapping demand beyond top metros.“We have about eight stores currently and plan to expand.
There is a lot of value beyond metros as well,” Sinha told Mint in an interview, highlighting that demand is increasingly spread across the country due to strong digital awareness.Aditya Birla Fashion and Retail Ltd is Ralph Lauren’s exclusive partner and operator in India, managing its retail stores and distribution.India’s luxury consumer base is widening, spanning first-time buyers to long-time brand loyalists, according to Sinha. Awareness gaps have significantly narrowed as consumers track global fashion trends in real time, Sinha noted.For Shanghai-based Lanvin Group, the approach is less about rapid store expansion and more about building cultural resonance.
Celia Huang Laporte, global managing director (strategy, business development & licensing), Lanvin Group, said the company is prioritizing partnerships and localization to embed itself in India’s diverse market.The Lanvin Group operates luxury brands including Lanvin, Sergio Rossi, Wolford and St. John Knits.“We need to understand the
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