Ram temple effect: quick-commerce apps cash in on demand for religious items

economictimes.indiatimes.com:

Ram temple in Ayodhya on Monday.
BigBasket’s BB Now, Zepto, Blinkit, and Swiggy Instamart capitalised on the event by promoting the sale of items such as lamps, flowers, incense sticks, coconuts and sweets with the introduction of a separate category for these products on their apps.

Elevate Your Tech Prowess with High-Value Skill Courses

Zepto cofounder and chief executive Aadit Palicha posted a graph on LinkedIn, showing the increase in sales of pooja flowers during the first 150 minutes of the day compared to typical Mondays.

“10-minute delivery is becoming a staple during religious events. Zepto is currently seeing a 6x spike in pooja flowers, diyas, desi ghee and more, and our team is working extra hard to fulfill this surge and delight customers on this special day,” Palicha said.
Despite the limited guest list of 15,000 for the ceremony, people across the nation are actively participating in religious rituals to commemorate and celebrate the inauguration of the temple.

Zomato-owned Blinkit and Swiggy Instamart are offering a wide range of pooja products with messages like ‘Light up and celebrate’ and ‘Celebrate the divine homecoming’ flashing across their apps. These include products such as diyas, incense sticks, oil, wicks, flowers and saffron flags.

In addition to the Ram temple inauguration, ET reported that some apps are currently highlighting products for the upcoming Republic Day. These include items such as tricolour balloons, brooches, and Indian flags.

Throughout the year, quick-commerce platforms actively