
Realtors eye new addresses in tier-2 cities
Subscribe to enjoy similar stories. Grade-A real estate companies have been expanding their footprints from top-tier cities to tier-2 cities lately. A combination of factors such as affordability, relatively higher growth potential in untapped regions, and improving infrastructure, is enticing realtors and homebuyers towards tier-2 cities such as Agra, Chandigarh, Goa, Jaipur and Nagpur.
This also helps realtors lower the concentration risk since a large number of their offerings are still housed in tier-1 cities of Mumbai, Delhi-NCR, Bengaluru and Kolkata. But a gradual shift is already underway. Godrej Properties Ltd, Prestige Estates Projects Ltd, Brigade Enterprises Ltd, Sobha Ltd and Puravankara Ltd are among developers who have exposure to tier-2 cities of Indore, Nagpur, Kochi, Calicut, Mangalore and Ooty.
Of course, it goes without saying that launches and pricing trends in tier-1 cities remain crucial drivers for listed real estate companies as these are considered hubs of financial and economic activities. Even so, tier-2 cities are seen as paving the way for the next leg of growth. In fact, the average price for a housing unit in at least 17 tier-2 cities was quoting above ₹6,000 per sq ft in 2024 - which was higher than some tier-1 markets, showed data by PropEquity sourced by Elara Securities (India).
This bodes well for realisations and margin outlook of realtors operating in these markets. “Some key notable tier-2 markets offering market depth (over ₹7,000 crore of absorption value in the primary market) include Bhubaneswar ( ₹8,300 crore), Gandhi Nagar ( ₹12,500 crore), Nashik ( ₹7,700 crore), Indore ( ₹10,600 crore) and Surat ( ₹17,000 crore)," said the Elara report dated 24 February. Market depth means
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