Redseer study highlights digital transformation of India's B2B kirana market
Redseer Strategy Consultants reveals that the B2B kirana market, which has long relied on fragmented, traditional trade-distribution models, is embracing digital innovation through eB2B (ecommerce-led Business to Business) platforms, fueling rapid growth and operational efficiency in the sector.
The report, titled ‘B2B e-commerce Opportunity in India’, outlines how the rise of digital solutions is reshaping the market, which has historically faced challenges. Kirana stores, especially in remote and rural regions, are increasingly turning to eB2B platforms for better procurement management, access to formal credit, and superior customer service.
The study also highlights how udaan, India’s leading eB2B platform, has solidified its position as the preferred partner for kirana stores in Bengaluru and Hyderabad, significantly outpacing other competitors in the market. The findings highlight udaan’s remarkable growth, capturing a significant market share and continuing to expand and strengthen its position, while other eB2B players have been in decline.
Anil Kumar, Founder and CEO of Redseer Strategy Consultants, said in a statement, «The Indian B2B kirana market is on the cusp of a remarkable transformation as digital platforms revolutionize traditional trade practices. Our report highlights strong growth driven by digital adoption, with eB2B solutions reshaping supply chains and improving efficiencies. Kirana stores now have unprecedented access to products and financial services, marking a fundamental shift in how
