Regional films defy the odds, achieve greater success

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₹100 crore worldwide. Marathi cinemas, Baipan Bhari Deva and Ved, have also found success. According to trade experts, while the number of successful films is fewer compared to pre-covid times, they are shattering expectations, and clocking in unprecedented numbers in line with the trend with Hindi cinemas.

“Regional languages such as Punjabi, Marathi, Gujarati, and Bengali have been thriving as well. It can be challenging for screening regional films when bigger language films perform exceptionally well. One of the key advantages of multiplexes is multiple screens, that enable us to showcase a diverse range of content, including regional movies.

However, when films in bigger languages are dominating the box office, regional films might have limited availability of screens. For regional movies, word-of-mouth plays a significant role in determining success," Devang Sampat, chief executive officer, Cinepolis India, said. Carry on Jatta 3 clocked in over 350,000 admissions at Cinepolis, the highest for any Punjabi movie, Sampat added.

The Gujarati film industry also saw positive outcomes with 3 Ekka and Bushirt Tshirt. However, experts said the audience rejection rates are high across regional languages. The major challenge for Punjabi, Marathi and Gujarati movies is they vie for the same eyeballs as high-budget Hindi, Tamil, and Telugu blockbusters , more so as regional industries work with limited resources often featuring lesser-known actors.

Movies of all genres are currently adhering to the principles of supply and demand, said Satwik Lele, chief operating officer. MuktaA2 Cinemas. “Whichever genre a film may belong to, if there is a demand for a particular title, we ensure that the programming is done or altered