Regulators are forcing big tech to rethink its AI strategy
The Economist’s parent company.) Trustbusters are not blind to these developments. Regulators on both sides of the Atlantic are already probing some of the recent tie-ups that fall short of full acquisitions.
Apple’s rumoured Gemini deal with Google is modelled on a similar agreement that makes Google the default search engine on Apple’s devices—and that is already at the centre of another antitrust case that the DoJ has brought against Google. It is probably only a matter of time before they start looking into big tech’s AI-hiring practices.
The giants may be hoping that by the time these antitrust actions are pursued, let alone resolved, they will have cornered the AI market—as they have done with today’s digital businesses. Forgiveness can be sought later, even if that means repeated trips to the courtroom.
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