Reliance Consumer biz to see national rollout
Subscribe to enjoy similar stories. Reliance Consumer Products Ltd (RCPL), the packaged goods arm of Reliance Industries Ltd (RIL), will take three to four years to distribute its products nationally following a select rollout of products such as Campa and Independence, according to persons in the know. The company will also roll out more products over the next 12-18 months.
The move comes as the RIL-backed consumer goods venture has led to the acquisition of various brands and the launch of private labels aimed at competing with established players like ITC and Hindustan Unilever Ltd in domestic and international markets. Also Read | Reliance Consumer launches Campa Cricket RCPL, which markets brands like Campa beverages and Independence edible oils, has a distribution network between 120,000 and 700,000 outlets, varying by product category. “RCPL is covering about 30-35% of geography in India.
In three to four years, it can see a national roll-out of the products," said an executive who knew the company’s plans. The company will exit the fiscal with a total reach of 1 million outlets. Although RCPL products are available in states such as Karnataka, Tamil Nadu, West Bengal, Gujarat and Maharashtra, distribution remains concentrated in select markets.
The company aims to expand its reach to 5-6 million outlets within three years. Also Read | Reliance Consumer Products acquires jams and sauces brand SIL Meanwhile, companies like Hindustan Unilever Ltd have a vast distribution network in India, reaching over 9 million retail stores. However, this network has been built over the years.
Read on livemint.com