Reliance, Disney Star & Sony may not have big purses for India's cricket matches at home

economictimes.indiatimes.com:

«We expect the Board of Control for Cricket in India (BCCI) to garner 1.6-1.9x of base price (approximately 32% higher than earlier cycle rights on a like-to-like basis, as the number of matches has come off by 15% vs the earlier cycle), as the current base at Rs 450 million per match is already 25% lower than the last cycle’s price of Rs 600 million,» Analyst Karan Taurani wrote in the report. The combined base price of TV and digital stands at Rs 3,960 crore for 88 matches to be played in the next five year cycle of 2023-2028. The TV and digital rights carry base price of Rs 20 crore and Rs 25 crore per match, respectively, Elara noted. Elara said the BCCI expects at least Rs 60 crore per game at the auction, which translates into a base price of Rs 5,280 crore via the eAuction process.«It may cancel the process if the numbers are not breached,» Taurani said.

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The brokerage exects premium to be higher than the base price for digital, as TV rights premium may be in the range of 30-40% over base price whereas digital rights premium could be in the range of 80-90%, which translates into a per match price of Rs 80 crore (TV and digital). «We believe this pricing is justified as it will give platforms an opportunity to breakeven or turn profitable. India’s ad environment may turn conducive in CY24, led by profitable new age & commerce firms, inflationary pressures cooling off and emergence of Meta, Web 3.0 & 5G,» Taurani said. In 2018, Star Sports India had outbid Reliance and Sony to win the BCCI media rights, for both television and digital platforms, for Rs 6138.1 crore. The