Reliance extends Urban Ladder's presence at Smart Bazaar outlets
Reliance has extended the presence of its furniture and home decor brand Urban Ladder at its hypermarkets chain Smart Bazaar and also through b2b institutional sales. Reliance Retail, which owns lingerie brands Clovia, Amante, and Zivame, also said that it has now become a market leader in the women's innerwear market.
«Our new businesses in lingerie, we are making good progress.
We are the largest player in this segment now,» said Reliance Retail CFO Dinesh Taluja during Friday's earnings call of RIL.
Now Reliance Retail is looking to expand the lingerie category across retail formats such as Trends, Azorte, Centro and Blushlace, he said.
«We continue to expand our in-house brands and we operate across the spectrum from mid-premium to luxury.
We are focusing on general trade so that these brands have wide distribution, which will further deepen the penetration, and that continues to be a focus for all our brands in the portfolio within this segment,» Taluja added.
Over Urban Ladder, now an omni-channel business, the focus is to provide more and more touch points to the customer, Taluja said.
At these stores, customers can touch and feel the product through experience centres as well as by online or in the stores, he said.
«We are also expanding the category by putting it under many of the Smart Bazaars that we have launched so that it adds a new category into our Smart Bazaar portfolio. We've also recently forayed into the institutional sales within the segment,» he said.
Smart Bazaars are chain of hypermarkets operated by Reliance Retail.
