Reliance Retail starts ONDC pilot via retail platform Fynd
Reliance Retail Ventures Ltd (RRVL) has launched a pilot programme on the government-backed Open Network for Digital Commerce (ONDC) through Fynd, an omnichannel retail platform where the Reliance Industries unit has a stake, people in the know said.
Currently, one Reliance Retail store called Shri Kannan Departmental Store in Madurai in Tamil Nadu is live on the seller side of ONDC through Fynd. «This is being done as a pilot. A few more stores in Tamil Nadu are in the pipeline. They are testing it out. If it works, then Reliance Retail will scale it up to five stores and then to 100 stores on ONDC. Gradually all brands owned by Reliance Retail will go live on ONDC,» a source said.
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Offering CollegeCourseWebsiteMIT xPROMIT Technology Leadership and InnovationVisitIndian School of BusinessProfessional Certificate in Product ManagementVisitIIT DelhiCertificate Programme in Data Science & Machine LearningVisitReliance Retail had acquired Shri Kannan Departmental Store in December 2021 for Rs 152.5 crore.
Reliance Retail-backed quick-commerce company Dunzo had gone live on ONDC during ONDC’s beta launch in Bengaluru in September 2022. But since April this year, Dunzo has not been active as a logistics service provider on the network.
RRVL, Fynd and ONDC did not respond to ET's requests for a comment.
GoFynd.com currently services more than 15,000 pin codes. Fynd launched its seller app on ONDC in February. Its buyer app is expected to go live on the network
