Reliance’s Campa taps noon Minutes for exclusive UAE e-commerce rollout
Reliance Consumer Products' (RCPL) Campa has partnered with noon Minutes to make its beverages available exclusively through the quick-commerce platform in the UAE. The move follows Campa Cola’s recent debut at Gulfood 2025 and marks RCPL’s entry into the UAE market.
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The partnership enables customers across the UAE to purchase Campa Cola, Campa Lemon, Campa Orange, and Cola Zero through the noon superapp, with orders delivered in 15 minutes or less. This collaboration is aimed at leveraging noon’s rapid delivery infrastructure and digital reach to accelerate Campa’s expansion in the region.
Ali Kafil-Hussain, Chief of Staff at noon, said, “At noon Minutes, we’re proud to be the go-to destination for top brands, giving customers instant access to the products they love. Campa Cola, with its iconic legacy, is a perfect addition to our portfolio. We’re excited to bring this beloved drink to the UAE with the speed and convenience our customers expect. This partnership marks a key milestone as we expand the brand’s reach, ensuring more people enjoy Campa Cola faster than ever. Our mission remains clear – bringing great products to customers faster than ever.”
The partnership allows RCPL to enter the UAE market through an established e-commerce platform, eliminating the need for traditional retail distribution in the initial phase. Noon’s quick-commerce
