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In 2021, there were lots of great headlines from famous contemporary artists and heads of huge corporations, followed by NFT deals for billions of dollars.
NFTs or non-fungible tokens have become a huge industry, but like with most emerging technologies, there are many competing platforms and approaches to business growth when choosing a platform, and it's not always obvious which one is best suited for a given type of activity.
Non-fungible tokens (NFTs) may seem like a “passing fad,” but with USD 24.9 billion in sales of NFTs in 2021, it has become clear that this new technology is a blockchain-based tool that allows anyone to monetize digital content that has already become a major industry of our time.
As a result of these booming sectors, both individuals and companies in retail, music, entertainment, consumer products, fashion, and other areas have begun to actively explore ways to interact with the NFT world. In particular, while some merchants have chosen to set up their own NFT marketplaces, most of them have found that partnering with a third-party platform makes more sense, as it can decrease upfront costs, offer access to a wider customer base, and provide valuable value-added services: such services like marketing, legal and technical support.
Unlike platforms like Spotify and Netflix, which provide unlimited digital content for a subscription fee, NFT platforms are built on the idea that, like physical content, digital content can also be scarce, i.e., limited in quantity, and therefore, can be valued by owners and be sold subsequently. These platforms use blockchain technology to verify the provenance of digital content,
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