Rice fortification can help tackle our problem of hidden hunger

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₹35-40 lakh, while a high-quality one can cost up to ₹13.5 crore. Additional costs for fortified rice range from 1% to 10% of the retail price, with an approximate additional cost of ₹0.45 per kg to the consumer, depending on the nutrients added. As production and distribution expand, economies of scale could further reduce costs.

India’s young demographic profile, with youth comprising about a third of the population, is often seen as an advantage. However, the prevalence of micronutrient malnutrition poses a significant hindrance to human capital development, labour productivity and future social and economic progress. To address this, food fortification has emerged as a pivotal measure in improving the health of people and eradicating nutritional deficiencies.

India’s national plans and initiatives like PM Poshan and the Anaemia-Mukt Bharat Mission underscore the importance of food fortification (and supplementation). The FSSAI actively advocates the fortification of staple foods, including oil, milk, wheat flour, rice and DFS. Among various fortification interventions, rice fortification stands out as an ideal strategy to bridge nutrient gaps.

However, achieving equitable access to fortified foods requires sustained government investment. Notable challenges include raising awareness about the benefits of fortification, managing costs, ensuring widespread availability and fostering better coordination among stakeholders. With dedicated efforts, significant progress in the Indian population’s nutritional status can be achieved through this strategic approach.