
Rising hospitality trends: Tier-3 cities in India see surge in hotel openings
Data shared by real estate consultancy JLL with ET showed about 13,274 rooms were signed in tier-3 locations last year, up from 7,267 in 2023. «The impact of economic growth is witnessed across the length and breadth of the country. Unprecedented growth of travel, backed by business activity as well as leisure travel, including pilgrimage travel, has resulted in a massive upswing in demand,» said Jaideep Dang, managing director, Hotels and Hospitality Group, JLL India.
«We have been busy doing project feasibilities followed by project development in many tier-2 and tier-3 towns and cities. Higher lifestyle aspirations have resulted in higher spends on F&B, social events and the wedding market in these locations,» he added. Several factors are fuelling this growth, said Nikhil Sharma, MD, and area senior VP, South Asia at Radisson Hotel Group. Radisson has signed or opened hotels in new locations such as Khopoli (Maharashtra), Saputara (Gujarat) and Yavatmal (Maharashtra) in the past year.
«Staycations and leisure travel to offbeat destinations are on the rise, while improved infrastructure and government initiatives are making travel more accessible. Many locations are also emerging as commercial and industrial hubs, attracting business travellers,» said Sharma.
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