Roadshow, influencer, media trips: How Maldives aims to deal with 'current decline in Indian tourists'
fostering robust tourism ties between the Maldives and India, paving the way for transformative collaborations that will drive sustainable growth in the region's tourism sector," the MATATO said in a post on X on April 9. MATATO's statement and meeting with the Indian envoy came at a time when tourism from India to Maldives has continued to decline significantly since January this year. MATATO said on April 9 that plans are underway to launch a comprehensive roadshow across key cities in India.
There are also plans to facilitate influencer and media familiarisation trips to the Maldives in the coming months. The Maldives' travel body said it looks forward to partnering with prominent travel associations and industry stakeholders across India to further "promote the Maldives as a premier travel destination". ALSO READ: After ‘disrespectful’ post on the Indian flag, Maldivian politician says sorry, ‘will be more vigilant…’ "...The Association is confident [that] with the support from the industry and the government agencies, Maldives can regain the current decline in Indian tourists," the MATATO added.
The MATATO said on X that India remains a vital market for Maldivian tourism. It noted that India's burgeoning middle class is anticipated to spend a substantial $144 billion annually on international travel by the year 2030. The MATATO cited Euromonitor's data as showing that the number of outbound Indian travellers is expected to double to 47 million by 2030.
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