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Robinsons and Wimbledon end 86-year partnership

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theguardian.com

Robinsons and Wimbledon have ended their 86-year partnership, one of the longest-running in sport.The squash brand’s association with Wimbledon dates back to 1935, when a drink using barley, lemon juice and sugar was concocted to hydrate the players, by some accounts in the changing rooms of the All England Lawn Tennis Club (AELTC).

It was the year when the gentlemen’s singles was won by Great Britain’s Fred Perry.The drink was created by Eric Smedley Hodgson and handed out to players and umpires during a visit to Wimbledon, and was so popular that he was invited back every year.

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