Russians unfazed by higher prices as iPhone pre-order demand soars
Russia legalised so-called «grey» or «parallel» imports to allow goods to enter the country without the brands' permission after Western companies such as iPhone maker Apple imposed export bans in 2022 in response to the war in Ukraine.
Lyudmila Semushina, a spokesperson for electronics retailer restore:, said the iPhones going on sale this month had arrived in Russia from «all over», without naming specific countries.
Countries that have not imposed sanctions against Moscow, such as Turkey, China, India, Kazakhstan and other former Soviet states, have seen sharp increases in trade with Russia since the conflict began.
«Comparing with last year's pre-order, (demand) is 15% higher than pre-orders were for the iPhone 15,» Semushina said.
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