Safety first: Why ADAS cars are the talk of town
NEW DELHI : Earlier this month, carmaker Hyundai announced plans to offer advanced driver assistance systems (ADAS) across its entire product range in India. Why has it become fashionable to talk about ADAS and what is spurring its growth? Mint explains: ADAS uses a system of sensors, cameras and artificial intelligence to enhance a driver’s ability to drive safely and comfortably. Depending on the degree of automation, ADAS is offered in 5 tiers, with tier 5 being fully autonomous driving.
ADAS can keep passengers safe by providing several layers of active safety functions which can prevent accidents—detecting pedestrians on the road, automatic emergency braking, adaptive cruise control, parking assist, lane keeping assist, and fully autonomous driving. In FY23, ADAS-equipped cars accounted for nearly 2% of total passenger vehicle sales in India. The growth of ADAS in India is closely linked to improving road infrastructure.
India is building several six- and eight-lane expressways where speed limits of 100 km/hour or 120 km/hour are at par with developed countries with sophisticated road networks. Driving at such high speeds benefits from technologies like ADAS which can enhance safety. Moreover, the expansion of expressways and the standardization of road markings and signage make it easier for ADAS features like lane-keeping assist and lane-departure alerts to operate effectively, according to a Crisil report.
Mahindra & Mahindra and MG account for 70%-80% of ADAS-equipped models sold in India. Of these, Mahindra’s XUV700 SUV accounts for nearly 50%. MG offers ADAS across its entire product range.
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