record bookings for its newly launched Galaxy S24 series of smartphones.
Live UpdatesCatch all the Ayodhya Ram Mandir Inauguration Live Updates
View Details»The Korean smartphone brand said it has received 250,000 advanced bookings for the smartphone, making the current generation of flagships the most successful in the country so far.
More than 250,000 customers in India have ordered a Galaxy S24 smartphone since pre-bookings opened in the country on January 18. For comparison, Samsung had secured 250,000 pre-bookings for its Galaxy S23 series over a three-week period in India, Samsung said.
«The huge success of Galaxy S24 series demonstrates that Indian consumers are early adopters of new technology,» Raju Pullan, senior vice president, MX Business, Samsung India, said in an official statement Monday.
The latest breed of Samsung flagships feature generous use of generative AI apps, leveraged using Google's Gemini LLM that also powers Google's own Pixel phones.
Using what is being called Galaxy AI, the Samsung flagships are able to live translate phone calls, create transcriptions from recordings, make summaries from notes, suggest captions for social media, edit out objects from photos, and more.
The Samsung Galaxy S24 series is being made at the company's Noida factory for domestic consumption as well as for exports, Samsung South West Asia President and CEO, JB Park told ET in a recent interview.
The company will be exporting the devices to markets in the Middle East, Africa, US, and Southeast Asia, Park had said.
The company foresees the Galaxy AI applications it introduced in the flagship S24 series will trickle down to its more affordable offerings, as AI models scale up on the cloud. Amid the India-centric