NEW DELHI : German enterprise software firm SAP on Thursday launched a series of generative artificial intelligence (AI) tools and extensions for its enterprise resource planning (ERP) software suite, SAP Business Technology Platform. However, the company is yet to decide on a pricing strategy for its generative AI capabilities—some of which are not only expensive to build, but can also be costly to run and maintain. Kulmeet Bawa, president and managing director of SAP Indian subcontinent, said in an interview that the September quarter marked the 12th consecutive quarter for India being SAP’s fastest growing market globally.
SAP’s new tools, which have so far been under internal testing, are focused on using generative AI to increase developer productivity, and also offer companies a multi-large language model (LLM) interface that will allow enterprises to choose which AI model they would want to build on. The repository of AI models include OpenAI’s GPT-4, Meta’s Llama-2, and others. “Some of the embedded generative AI applications will not be priced separately, and are part of the overall subscription for our tools.
But, we may come up with a different pricing strategy for all the generative AI investments that we are doing. For this, we’ll start seeing a way ahead once we take the products to the market, and get them on our price list. We haven’t taken a call on this yet," Bawa said.
Pricing is a key conversation for generative AI tools, simply due to the amount of computing power that such tools need in order to run. Industry experts have said that over time, companies will come up with a wide range of solutions in order to make generative AI applications more affordable. One such so far was Qualcomm’s inclusion of
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