

Saregama invests in filmmaker Sanjay Leela Bhansali’s company as M&E industry sees growing consolidation
Subscribe to enjoy similar stories. Music label and entertainment company Saregama India Ltd will invest in filmmaker Sanjay Leela Bhansali-promoted Bhansali Productions Pvt. Ltd as part of a strategic partnership to enhance their output of content, the two companies said in a statement.
Bhansali Productions is known for films like Gangubai Kathiawadi and Padmaavat, besides web shows such as Heeramandi. With this fund infusion, the company will augment its content slate across formats, while retaining the intellectual property rights of all its films, according to the statement on Tuesday. As part of the partnership, Bhansali Productions will sell all its future film music exclusively to Saregama.
This guarantees Saregama a steady pipeline of premium film music, eliminating competitive bidding and thereby securing long-term market share in new music and controlling acquisition costs. The partnership comes on the heels of Serene Productions, led by business tycoon Adar Poonawalla, agreeing to acquire a 50% stake in filmmaker and producer Karan Johar’s Dharma Productions last year. Serene Productions said it would invest ₹1,000 crore in Dharma Productions and Dharmatic Entertainment, collectively known as Dharma.
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