Sarovar Hotels bets big on highway properties; 80 projects in pipeline
Sarovar Hotels is broadening focus towards highway hotels and resorts close to major cities, capitalising on the country's rapidly expanding roads network, a top official said. The hotel chain has 80 projects in the pipeline over the next few years as part of its expansion plan, he said.
«Highway hotels and resort-concept properties close to cities, within three-four hour journey, are a new high-growth segment for hospitality, at a time when competition is getting intense in urban centres,» Sarovar Hotels Chairman Ajay K Bakaya told PTI in an interview.
He said this strategic shift aligns with the ongoing road infrastructure development in the country.
Enhanced connectivity is opening up opportunities for leisure and business travel, creating demand for accessible and convenient accommodation options, he said.
«We haven't seen such development of highways in the past. Around 10,000 km of national highways are being constructed annually, which is remarkable. It is connecting places, and creating opportunities for highway hotels and resorts closer to cities,» Bakaya said.
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