$6 billion in intercity cab services underscoring the country's robust demand and vast opportunities. Within this dynamic domain, the intercity cab segment emerges as a crucial player, facilitating connectivity and convenience across India's sprawling urban and rural landscapes. It's in this highly competitive and fragmented market in which Savaari Car Rentals has carved out a niche.
Reflecting on FY 2023, Savaari not only breached the INR 100 Crore revenue barrier, but also posted a formidable 40% growth rate year-over-year, signalling a robust upward trajectory in a market ripe with potential. Savaari has run profitable operations since FY19, except for FY21, which was significantly impacted by Covid. The company's enhanced profitability in the last fiscal year was driven by a combination of high ROI marketing activities, exceptional service quality, and cost-effective operational strategies.
Savaari's targeted marketing efforts, particularly through organic traffic optimization, expanded its market reach while keeping acquisition costs low. Moreover, the company's commitment to providing superior services resulted in over 60% of customers choosing to repeat their rides, highlighting the trust and satisfaction they have in the brand. Additionally, Savaari's operational strategies ensured that each transaction positively contributed to margins, demonstrating its ability to maintain profitability even in challenging economic conditions.
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