OpenAI's apparent homage to the movie «Her» featuring the voice likeness of Scarlett Johansson is fueling a backlash against artificial intelligence across Hollywood, executives told Reuters.
«This seemed to strike a real chord,» said one industry executive. «It kind of puts a human face on it… There's a well-known tech company that did something to a person we know.»
OpenAI stunned the world in February with feature film-like quality videos generated by its text-to-video tool, Sora. Since then, Hollywood executives and agents have met the company multiple times to discuss potential creative partnerships and applications of the technology, according to agents and industry executives.
Johansson's blasting of OpenAI for using a sultry voice she called «eerily similar» to her performance in its public demonstrations of the newest version of ChatGPT is antagonizing some entertainment executives, amid discussions to work more closely on projects, people with direct knowledge told Reuters.
«It sure doesn't set up a respectful collaboration between content creators and tech giants,» said one studio executive, calling OpenAI's actions «hubris.»
OpenAI CEO Sam Altman said in a statement Monday that the voice «is not Scarlett Johansson's, and it was never intended to