Senco becomes first Indian jewellery brand to join ONDC Network
Senco Gold & Diamonds on Friday announced that it has become the first Indian jewellery brand to join Open Network for Digital Commerce (ONDC) Network.
Through this maiden integration, Senco Gold and Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and efficient transactions.
The move will strengthen Senco's presence across ONDC seller apps.
«This collaboration will also align seamlessly with the company’s visionary commitment to the ‘Make in India’ initiative, thus strengthening its presence across the nation,» the company said in a press release.
«As pioneers in both product and technological innovation, we take pride in being early adopters of the ONDC Protocol. Through this ground-breaking collaboration, our goal is to establish numerous consumer touchpoints.
Our passion lies in creating jewellery with exceptional craftsmanship and aesthetics that resonate with everyone, including the young upwardly mobile generation. We are confident that the strategic integration with the ONDC network will significantly enhance the accessibility of these meticulously crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience,» said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
