Apple Inc.’s biggest day of the year has arrived, and the company is set to unveil updated versions of its iPhone, smartwatch and AirPods.
The new iPhone 15 will be a significant upgrade, especially at the high end of the lineup. Pro-branded versions of the device will feature a revamped design that switches the side material from stainless steel to titanium. The top-of-the-line model — the Pro Max — will also get a new camera that takes better telephoto pictures.
Another change is less groundbreaking but may strike consumers as bigger news: Apple is switching the charging port of the iPhone from Lightning to USB-C. The last time the company made such a change, in 2012, it irked many Apple fans. In this case, the company didn’t have much choice: The European Union mandated the shift.
The iPhone launch is always a critical moment for Apple: The device accounts for roughly 50% of its sales, or more than $205 billion last year. But this year is a particular high-wire act because the company is trying to reverse a sales slump and stave off concerns about a backlash in China. Seven things that are expected at the Apple event, dubbed “Wonderlust,” :
The titanium on the Pro phones will have a brushed look, replacing the fingerprint-prone steel that has characterized the device since the iPhone X line. People with knowledge of the matter say the switch to titanium makes the phone more durable and about 10% lighter. The devices will retain the frosted glass back of current models, but the edges connecting the side and front are now less sharp than before.
The higher-end phones also will have a performance edge over the standard models. The Pro versions will get a faster A17 chip built on
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