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Shopify unveils tokengated commerce as part of new connect-to-consumer experience

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As part of a new series of connect-to-consumer initiatives developed this year, Shopify will allow merchants to connect with fans and drive sales by creating exclusive merchandise for tokenholders.

The initiative, dubbed "tokengate," is available in early-access beta mode. Tokengated ExperiencesReady to give superpowers to your most loyal fans?Build even stronger communities around your brand and reward your people by unlocking exclusive shopping experiences.

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