Smartphone makers bet on AI to boost sales
artificial intelligence tools such as real-time voice translation and advanced photo editing in efforts to reignite consumer demand.
The trend was on display at the telecom industry's biggest annual show, the four-day Mobile World Congress (MWC) which got underway Monday in Barcelona, where handset makers focused on the unique AI-powered features of their new flagship devices.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Professional Certificate in Product ManagementVisitIIM KozhikodeIIMK Advanced Data Science For ManagersVisitMITMIT Technology Leadership and InnovationVisit«Phones have just got boring, they are not as exciting as they used to be. The changes from one model to the next are not that great,» Ben Wood, chief of researcher at CCS Insight, told AFP.
While cameras, battery life and screens are «a little better» than before, companies need to add more «exciting» capabilities to their products to encourage people to upgrade their phones, Wood added.
"AI is a way to do that," he said.
South Korean giant Samsung's stand at the MWC prominently plugged its new premium AI-powered Galaxy S24 range, which allow users to make or receive a call in a language they don't speak and then receive a live translation of the call both audibly and on the screen.
The feature can handle 13 languages, including French, Japanese and Hindi.
The new handsets — which were launched in January — also includes an AI-powered photo editing tool that allows you to
