Smartwatch supplies to India drop 30 pc in 2024 on unsatisfactory experience, lack of innovation: Report

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Counterpoint estimates show shipments of the top three sellers — Fire Boltt, boAt, and Noise — were jolted by negative customer sentiments.
Fire-Boltt shipments dropped by 54 per cent, boAt supplies declined by 47 per cent, and Noise recorded a 26 per cent fall.

Even after a decline in supplies, the three brands led the market.
Noise led the market, with a 27 per cent market share, followed by Fire-Boltt with a 19 per cent share (down from 30 per cent in 2023).

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