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Sponsors line up for World Cup at Disney Star
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Disney Star, which has set an advertising revenue target of over ₹4,000 crore from the ICC Men's Cricket World Cup (CWC), has signed up multiple sponsors.
The company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadcast sponsors.
For digital, the sponsors are Mahindra, Booking.com, Hindustan Unilever (Surf Excel), Louis Philippe, Kingfisher, Coca-Cola (Thums-Up), Black & White and MRF.
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