Over the years, various other "blocks" have been added, including the Cash App, Tidal music streaming service and the crypto and blockchain-focused TBD54566975.The name change to Block distinguishes the corporate entity from its businesses and there will be no organisational changes, with Square, Cash App, Tidal, and TBD54566975 keeping their brands.Square Crypto, a separate initiative dedicated to advancing bitcoin, will change its name to Spiral.Says a statement: "The name has many associated
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