Star Sports joins hands with Tata Play & Airtel Digital TV to elevate your IPL viewing experience
Star Sports Network, the official broadcaster of Tata IPL 2024, has brought in a range of innovative features to enrich the fan experience this time. Star Sports is leveraging technology, with the launch of 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers.
Through Star Sports R.E.D. (Relive, Engage, Decode) features, Tata Play viewers can access a range of features designed to enrich their engagement with the matches at the click of a button. This year, the special features will be available throughout the day and not just during the match.
Viewers will be able to ‘relive’ the action through 'Key Moments' and 'Highlights' while the match is going on and get to view concise highlights later. A Star Cam will follow the captain or the star player live on the field, allowing fans to ‘Engage’ with the sport and also get to hear the player’s views after the match.
“This Tata IPL 2024, the enthusiasm amongst fans is at an all-time high. Our association with Tata Play and Airtel Digital TV marks a significant stride towards enhancing the viewing experience for Tata IPL enthusiasts. The introduction of TATA IPL in 4K in the form of VAS stands as a monumental innovation, particularly revolutionising sports viewing across the nation. We remain committed to serving fans with a holistic and comprehensive viewing experience, harnessing cutting-edge technology, thus enabling them with a best-in-class visual delight,” said Gurjeev Singh Kapoor, head —
