Strategic business moves give Bollywood a new lease of life
Subscribe to enjoy similar stories. NEW DELHI : The tide may finally be turning for the Indian movie business with Dharma Productions' stake sale to Adar Poonawalla and the completion of the JioStar merger, according to experts. The latest film announcements—Farhan Akhtar's 120 Bahadur, Tiger Shroff’s Baaghi 4, Akshay Kumar’s Sky Force, and Shahid Kapoor’s Deva, among others—also indicate the clouds over Bollywood are indeed starting to lift.
However, critics caution that securing satellite and digital rights remains a challenge, while uncertainties persist about the box office reception, holding many projects back. “There is a gradual revival in film announcements and projects for theatrical releases. Recent events signal that studios and investors are re-engaging with the theatrical model.
Moreover, box-office successes across varied film genres have reaffirmed that theatres remain a viable distribution channel for high-quality films," said Vikas Sharma, head of film projects at Locomotive Global Media. There is certainly a renewed energy about greenlighting projects, with studios and producers optimistic about creating content that aligns with viewers’ preferences, he added. “We are seeing an increasing focus on stories that cater not only to the Indian market but also hold potential appeal for international audiences.
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