No, it’s not Groundhog Day. Subway is accepting Bitcoin (BTC), again — but this time it’s using the fast, nearly free Bitcoin Lightning Network.
Kicking off the 7-day #usingbitcoin week with Lunch at Subway, Chausseestrasse in Berlin! 50% off when paying with #bitcoin #spendyourbitcoin pic.twitter.com/f81kdMOnEQ
The world’s largest franchise by number of restaurants is trialing Bitcoin payments at three Subways in Germany’s capital, Berlin. Subway first experimented with Bitcoin almost 13 years ago in Moscow, Russia.
Over the past few months, Daniel Hinze, the Berlin Subway franchise owner, recorded over 120 Bitcoin transactions. In an interview with Cointelegraph, Hinze explained his desire “to help Bitcoin become money.”
Bitcoin is not a popular means of exchange in Europe, despite the efforts of merchants, retailers and even Lightning-enabled conferences. Hinze has encouraged Bitcoin payments by offering a 10% discount on all footlongs, meatball marinaras and sucookies paid for with BTC.
Lunch with #usingbitcoinat Subway in Berlin. Also got 50% off. :D pic.twitter.com/yZkZ6osO9D
To kick off the campaign, Hinze offered a 50% discount on all Bitcoin payments for one week:
German-speaking social media was buoyed by Subway buys as the hashtag #usingBitcoin took over. Hinze partnered with Lipa, a Swiss-based Bitcoin company, to enable an easy-to-use point-of-sale solution.
Bastien Feder, CEO of Lipa, told Cointelegraph that its mission is to make Bitcoin “basically irresistible to use because Bitcoin is currency.” Lipa kitted out the Subways with merchant devices that allow customers to quickly scan a Lightning-enabled QR code that allows for fast, frictionless, low-cost payments.
Lipa charges merchants 1% for the service, as
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