SUGAR Cosmetics unveils Durga Pujo TVC featuring Prosenjit Chatterjee

financialexpress.com:

SUGAR Cosmetics launches a TVC to mark the festive season with Bengali actor, Prosenjit Chatterjee along with actors Tonni Laha Roy, Diya Mukherjee, and Aratrika Maity.
Prosenjit extends an opportunity to his fans to meet him this Pujo season, adding a dash of excitement to the celebrations. The TV commercial will be aired statewide across leading Bengali television channels. Additionally, the commercial will be amplified across mainstream digital, social media channels, and retail touchpoints.

“Collaborating with SUGAR Cosmetics for this Pujo TVC has been enchanting. The campaign encapsulates the essence of Pujo celebrations in every Bengali household. I eagerly await meeting my beloved fans and revelling in the festive spirit together. Sharod Praate SUGAR-er Sathe!” actor Prosenjit Chatterjee, said.

The campaign is a spectacle that unfolds against the backdrop of a lit Goddess idol, uniting people in the spirit of celebration. As the goddess casts her glow, a young woman stands before a mirror, becoming a canvas for the artistry of SUGAR Cosmetics. Then, in a twist, Prosenjit Chatterjee makes an entrance, bearing SUGAR Cosmetics goodie bags. The crowd gathers around him, as he distributes the products to the ladies. In the TVC, Prosenjit Chatterjee also invites viewers to participate in an opportunity, stating, “Just give a missed call on the number, and you can get the chance to meet me on Ashtami and receive exciting gifts from SUGAR.’’

“The TVC is an embodiment of the Pujo celebrations with your loved ones. Having everyone’s beloved Prosenjit Chatterjee as part of this campaign is a thrill. With the campaign, we want to reach out to every woman who believes in beauty. SUGAR Cosmetics aspires to make this festive