Also Read: India's consumer goods sector longs for a rural revival BoB Capital Markets, a domestic brokerage firm, anticipates a sectoral recovery driven by the strengthening demand for cooling products such as ACs and fans with the onset of summer. Market leaders like Voltas, alongside other key players such as Blue Star and Havells, are poised to capitalise on the increasing temperatures. Similarly, in the fan segment, Crompton Greaves Consumer Electricals and Bajaj Electricals anticipate a notable uptick in sales as the summer season progresses.
In an interview with CNBC-TV18, B Thiagarajan, Managing Director of Blue Star, expressed optimism about the upcoming summer season. He affirmed that the company is poised to surpass the industry average growth rate during the April–June quarter of the next financial year. Thiagarajan informed the news agency that Blue Star aims to achieve a growth rate of 25% in Q1FY25, outpacing the industry growth projection of 20%.
Additionally, he indicated that for the entire fiscal year, the company anticipates a growth rate of 20%, compared to the industry's forecast of 15%. As temperatures rise, consumer preferences may shift towards summer-specific products such as soft drinks, ice creams, and other cold beverages. The summer season holds significant importance for FMCG companies, contributing 20% to 25% of their annual sales, according to industry experts.
Furthermore, the domestic alcoholic beverage sector foresees strong sales throughout the warm summer season, projecting an increase in beer consumption. Companies like Dabur, Varun Beverages, United Breweries, and Som Distilleries and Breweries are poised to benefit from the increased sales opportunities arising from these trends.
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