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The Super Bowl ad about Christianity, showing scenes of people washing others' feet like Jesus did in the Bible, is facing attacks from the left over the campaign's link to the billionaire family that owns Hobby Lobby.
The «He Gets Us» campaign, dedicated to encouraging people «to rediscover and share the compelling story of Jesus’ life in a new way,» according to its website, organized a 60-second spot that appeared in the first quarter of the game between the Kansas City Chiefs and San Francisco 49ers, as well as a 15-second spot in the second half of the CBS and Univision broadcasts, Rolling Stone reported.
The first ad, titled «Foot Washing,» featured images shot by international fine art photographer Julia Fullerton-Batten, including one of a young man washing an elderly family member’s feet at the dinner table, a police officer washing a Black man’s feet, a woman washing a younger woman’s feet outside a family planning clinic and a White woman washing a migrant’s feet after arriving by bus from Chicago.
An oil worker is seen washing a «clean air now» protester's feet, and a priest is seen washing the feet of a presumed gay man.
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«Christ Washing the Disciples' Feet,» circa 1520/1525. Artist Benvenuto Tisi da Garofalo. (Heritage Art/Heritage Images via Getty Images / Getty Images)
It concluded with the slogan: «Jesus didn't teach hate. He washed feet.» The shorter ad, titled, «Know Your Neighbor,» which aired in the second quarter, showed several still images of people, including a homeless woman begging at a car
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