Survival of the fittest in the startup world and beyond: Jitendra Chouksey on building strong businesses at ET Soonicorns Summit 2024
Known for his inspiring entrepreneurial journey and fitness achievements, Chouksey will engage in a Fireside chat titled ‘Survival of the Fittest: Secrets of Navigating Fitness-Tech and Building a Strong Business Core.’ The session will explore how startups in the fitness-tech space can thrive in India’s evolving digital economy.
From Bhopal to Pune, from working out to running a startup
Jitendra Chouksey’s story is nothing short of an exercise in strength, determination, and strategic thinking.
Starting his body-building journey at the age of 14 in a small town near Bhopal, Chouksey transformed his passion for fitness into a thriving startup. Now at the helm of Fittr, he has led the company to raise an impressive ₹28 crore from Zerodha-backed VC fund Rainmatter earlier this year.
A self-described “accidental entrepreneur,” Chouksey has built an empire that merges fitness and technology, making health and wellness more accessible to Indians. His mission? To make 50 million people fit.
To register now, click here.
What to expect from the session?
- In-depth insights into how health startups can thrive in the competitive Indian startup ecosystem, how fitness tech is transforming the way we approach personal health, and how to leverage digital platforms to build online fitness communities. Aspiring founders in this space could gain from Chouksey’s playbook.
- Key strategies that have allowed Fittr to scale and maintain its momentum in a fast-paced industry will be shared.
- Ideas and information on capitalising on the increasing digitisation of health will be discussed.
- Startup founders, investors, fitness coaches, online digital community managers, health bloggers, and influencers—in short, anyone looking to
