Swiggy may soon deliver advice on love, divorce, career, or diet at your doorstep
Swiggy and Zomato, are testing various services to diversify beyond their core operations, sources close to the matter shared. Bengaluru-based Swiggy is piloting a new services marketplace called 'Yello,' offering customers access to professionals such as lawyers, astrologers, dieticians, therapists, and fitness trainers. According to insiders, this initiative could potentially be hosted within the main Swiggy app or as a separate platform. This move aligns with Swiggy’s larger goal of expanding beyond food and grocery delivery.
Swiggy is also exploring a premium membership service named ‘Rare,’ catering to affluent customers with perks like access to exclusive events and priority restaurant reservations. These offerings signal a strategic push into high-value services as Swiggy nears its planned stock market listing on November 13.
Zomato’s expansion into customer service and event ticketing
Meanwhile, Zomato is reportedly working on a concierge service, enabling users to place food orders over WhatsApp, assisted by human agents instead of automated chatbots. According to sources, the Gurgaon-based company has started recruiting for this service, aiming to enhance customer experience with personalized support.
Zomato has also been bold in its diversification, evidenced by its acquisition of Paytm’s events and ticketing business for Rs 2,048 crore. This acquisition broadens Zomato's portfolio, bringing it into direct competition with new and established players in the Indian e-commerce and quick commerce space.
