₹20 crore and ₹100 crore. While dabbling with genres such as comedy, thriller and biopics, the firm is also playing to its core strength to develop a full-fledged musical for Amazon Prime Video.
These shows will primarily be shot in Hindi but subsequently be dubbed in multiple languages, in line with strategies of OTT players. It takes a minimum to one-and-a-half to two years to develop, shoot and put a show together, which is why the company is looking at four originals per year, though may eye higher volumes with time, it has said.
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