Tata Digital is exploring the integration of the operational structures of key group assets such as BigBasket, 1mg, and Tata Cliq to streamline operations, reduce costs, and enhance market responsiveness, said people familiar with the matter.
The flagship digital asset, BigBasket, is also looking to raise up to $100 million in funding from parent Tata Sons. It is likely to float a proposal for the same later this week as part of its annual operating plan, the people told ET.
The capital will be key for the online grocer as it expands its presence in the intensely competitive quick commerce market, against Zomato-owned Blinkit, Zepto, and Swiggy’s Instamart, while striving to maintain profitability in its core grocery delivery business.
Similarly, 1mg is also expected to receive financial support, said the people cited above.
Additionally, Tata Digital plans to consolidate its various standalone apps such as BigBasket, 1mg, and Tata Cliq, under the Tata Neu app to increase consumer engagement, boost Tata Neu app utilisation, and enhance operational efficiencies.
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Concerns have been raised within the leadership team on the slower-than-expected growth of Tata Neu's user base, prompting the