Tata Sons questions BigBasket’s q-comm lag, pushes for financial investor amid rivals' onslaught
Tata Sons isn’t too pleased with what it regards as BigBasket’s sluggish response to the rapid rise and widespread adoption of quick commerce, calling this a strategic misstep that has left the Tata Digital unit trailing rivals Blinkit and Zepto, said people aware of the matter.
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In a recent business review of Tata Digital’s businesses, the group holding company made clear its displeasure over BigBasket lagging in a space that has seen its competitors capturing market share, they said.
Tata Sons has indicated the egrocery unit should seek external investors for a proposed round of as much as $1 billion (about Rs 10,000 crore) to mount a fightback, the people said, adding that bankers held meetings recently on the plan.
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