Taylor Swift economy is booming- Maybe it's time for India to sign an FTA?
Time magazine named singer-songwriter Taylor Swift as its Person of the Year — the first solo entertainer to receive this coveted designation. 'The rare person who is both the writer and hero of her own story' is how the magazine's editor-in-chief Sam Jacobs aptly described Swift.
Swift's popularity is so deep and widespread that Harvard English professor Stephanie Burt has announced a new course, 'Taylor Swift and Her World', for the spring semester.
The course would cover the 34-year-old musical phenomenon's journey from her precursors, such as Dolly Parton and the Border Ballads, to works about her, such as the 2020 Netflix documentary, Miss Americana, named after her 2019 song Miss Americana & the Heartbreak Prince.
What's 'Taylor Swift's World' then? Her incredible fairytale journey towards becoming the world's most popular singer, the most streamed artist on Spotify, yielding the most successful concert film in history — The Eras Tour — having an NFL celebrity boyfriend, and more, may have contributed to this complex combination. She is a singular amalgam of the achievements of numerous greats, as Time has described: a pop star like Elvis, Michael Jackson, or Madonna; a composer like Bob Dylan, Paul McCartney, or Joni Mitchell; and a businesswoman who has amassed an estimated empire worth over $1 billion.
The Eras Tour was designed to describe her musical 'eras', covering an illustrious 17-year career.
It's now set to surpass all previous tours in history. Moreover, it's Swift's finest era yet.
Through her 'kaals', Swift has evolved into a musical sensation and an economic barometer. Nearly $5 billion in consumer spending is anticipated from the Eras Tour in the US.
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