Taylor Swift sends voter registration numbers surging with a single post

globalnews.ca:

National Voter Registration Day in the U.S., Taylor Swift urged her millions of fans to Speak Now and let their democratic voices be heard. Her callout led to “record-breaking traffic” to Vote.org, a non-profit voting registration website, which said it saw the most sign-ups in years thanks to the pop star’s help.Swift shared a message on her Instagram story Tuesday morning asking her fans if they had registered to vote yet for the upcoming 2024 U.S.

elections.“I’ve been so lucky to see so many of you guys at my US shows recently. I’ve heard you raise your voices, and I know how powerful they are.

Make sure you’re ready to use them in our elections this year!”Within the hour that Swift made her post, traffic on the Vote.org website shot up 1226 per cent, according to Vote.org CEO Andrea Hailey.“Our site was averaging 13,000 users every 30 minutes — a number that Taylor Swift would be proud of,” Hailey wrote in a press release shared with Global News.Thirteen, as Swifties would know, is the pop star’s lucky number.In total, 35,252 people registered to vote through the site on Tuesday, an improvement of 22.5 per cent compared with last year’s campaign. Vote.org states that this year’s National Voter Registration Day was the most successful since 2020, a year that saw now-President Joe Biden face off against then-incumbent Donald Trump in a highly contentious election.This year’s voter registration numbers were helped in part by surging interest among young people.