TD takes top spot as Canada's most valuable brand
Toronto-Dominion Bank took the top spot as Canada’s most valuable brand in 2024, according to an annual report by consultant Brand Finance PLC.
Globally, TD came in at No. 100, down from last year’s spot at 93, on the Brand Finance Global 500 2024 report, which puts the world’s 5,000 biggest brands to the test and ranks the top 500 most valuable brands.
Still, TD exhibited “robust performance” around “consideration and familiarity” as the most recognized banking brand in Canada, the report said. Almost three-quarters of respondents are familiar with the brand and 31 per cent are currently using its services, which helped give it a brand value of US$19 billion.
“This steady market presence speaks to TD’s enduring appeal in the industry,” the report said.
A total of 17 Canadian brands, with a combined brand value of US$155.6 billion, made the cut.
Royal Bank of Canada ranked No. 2 in the country and No. 119 in the world, with a brand value of US$16.4 billion, was up 11 per cent from last year. Canada Life Assurance Co., with a brand value of US$11.6 billion — up seven per cent from 2023 — took the third spot in Canada and was No. 178 globally.
Brookfield Corp. was Canada’s fastest growing brand, jumping 44 spots to No. 183 in the global ranking. Its brand value increased by an “impressive” 29 per cent to US$11.5 billion, according to the release.
Apple Inc. reclaimed the top spot as the world’s most valuable global brand this year, achieving “remarkable” growth of 74 per cent, or US$219 billion, to US$517 billion.
The tech giant has maintained its position as the dominant player in the premium smartphone market with a 71 per cent value share even though iPhone’s volume share has largely plateaued. The report attributes
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