Tech-driven shift leads 45% of young India to prefer stocks as primary choice of investment: StockGro
Investor Behaviour Index (IBI) 2025, released by StockGro in collaboration with 1Lattice, 45% of Indians under 35 now prefer stocks as their primary investment choice
“Notably, 45% of young Indians (under 35) now prefer stocks as their primary investment choice, signaling a shift towards direct equity investments over traditional savings instruments. This preference is driven by increased financial awareness, improved access to investment tools, and a growing appetite for long-term wealth creation,” said a press release by StockGro.
Technology has played a critical role in reshaping India’s investment landscape. According to the report, 68% of investors now rely on digital platforms for learning and investment management, with real-time insights, AI-powered recommendations, and virtual trading simulations making stock market entry easier.
Interestingly, nearly 50% of beginner investors prefer to practice with virtual money first, emphasizing the growing demand for risk-free environments before committing to real investments.
“The Investor Behaviour Index 2025 marks a fundamental shift in India’s investment culture. With young investors leading the way in stock market participation and education-first digital platforms driving accessibility, financial literacy is now more crucial than ever. At StockGro, we are committed to bridging the knowledge gap by connecting learners with SEBI-registered investment advisors to make informed decisions,” said Ajay Lakhotia, Founder & CEO of StockGro.
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