Thanksgiving sales generated $33.6 billion in online sales globally: Salesforce
Black Friday sales experiencing significant growth. According to Salesforce, a software-as-a-service major tracking e-commerce activity in real-time, online shopping has seen a strong uptick in demand.
As per Salesforce, the US holiday season which kicks off with Thanksgiving day generated $33.6 billion in sales online globally, increasing 6% on year. The US market alone was up 8% to $8.1 billion while Europe grew 10%.
Adobe Analytics said US consumers had spent $7.9 billion online as of Friday afternoon, an increase of 8.2% over last year, with a projected final tally between $10.7 and $11 billion — an ecommerce record for Black Friday.
The «Black Friday» discounts day started as a single day when shoppers poured — sometimes stampeded — into malls in search of incredible deals. It is observed the day after celebrating Thanksgiving on the fourth Thursday of November. It is now accompanied by «Small Business Saturday» and «Cyber Monday».
Inflation has hit consumption in the US this festive season, as per these analysts. Holiday shoppers in 2024 are «even more preoccupied and very focused around value and discounts,» said Vivek Pandya, analyst at Adobe Digital Insights.
Office Productivity
Excel Essentials to Expert: Your Complete Guide
By — Study At Home, Quality Education Anytime, Anywhere
Web Development
Mastering Full Stack Development: From Frontend to Backend Excellence
By — Metla Sudha Sekhar, IT Specialist and Developer
Leadership
Crafting a Powerful Startup Value Proposition
By — Dr. Anu Khanchandani, Startup
