The AI boom is creating a new chip problem for carmakers

New Delhi: India’s automakers could be heading toward another semiconductor supply squeeze—this time triggered by the artificial intelligence (AI) boom. As chipmakers shift manufacturing capacity toward high-bandwidth memory (HBM) for AI data centres, supplies of conventional memory chips used in vehicles are tightening, driving up prices and raising supply risks for the industry.This could mark the third major supply disruption for the auto industry in recent years, after the rare earth magnet crunch triggered by China’s restrictions last year, and the global semiconductor shortage during the covid pandemic years of 2020-22.At least two industry executives said that if supply pressures persist, automakers may start facing shortages by the end of the next financial year (FY27).“Internal estimates suggest that the supply crunch will get serious towards the last two quarters of the next financial year, which is why there is a rush to prepare now,” one of the executives mentioned above said on the condition of anonymity.The issue was earlier flagged to analysts by Mahindra and Mahindra Ltd (M&M), which makes electric cars, and e-two-wheeler manufacturer Ather Energy Ltd.“Memory chips are something that is a supply chain risk/price sensitive thing because shortage obviously is driving premiums in memory chips,” M&M executive director Rajesh Jejurikar told analysts and investors on an 11 February earnings call.

“So, a memory chip is something which is a watch-out across the portfolio right now. That's the new rare, rare earth, let’s call it that.”However, Jejurikar assured that the situation was currently under control.